May 26 Press Briefing

Wear A Mask New York Ad Contest: Winner Announced

Watch the winning video that will be used for public service announcements.
Wear A Mask New York Ad Contest: Winner Announced
Winning Ad Announced

We asked New Yorkers to help communicate why it is so important to wear a mask to stop the spread of coronavirus.

We collected more than 600 submissions from New Yorkers across the state as part of the "Wear a Mask New York Ad Contest" and had New Yorkers vote on five finalist videos. Thank you to everyone who voted, and there were 186,000 votes cast in the contest.

New York will be using the 1st and 2nd place ads for public service announcements.

Winning Ad

We ❤ NY from Bunny Lake Films

Video Finalists

We asked New Yorkers why they put on a mask everyday. Through the struggle, there is hope—in their eyes and in their words. Produced by Blue Slate Films, a female-run production company. - Natalia Bougadellis and Emory Parker

We all know "That Guy." The blissful unmasked foe who no one wants to be near and who the people of New York will avoid at all costs. The moral? Don't be That Guy. Cover your nose and mouth. - Plastic Tree Productions

New Yorkers Do What's Right. They know that the best thing they can do to stop the spread of Covid-19 is to wear a mask when they're around others. That's why New Yorkers of every color, creed, sexual orientation and gender identity are practicing social distancing and wearing masks in public. They know that our individual strength is our collective inheritance. They Know What's Right. - Ian Bell

Bunny Lake Films, a female-founded NY production co., teamed with directors Celine Danhier & Aliya Naumoff & animator Mike Perry (Broad City), capturing the diverse voices and pulse of New York. - Bunny Lake Films

Honorable Mentions




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Keep sharing videos and photos on your social using #NewYorkTough and #WearAMaskNY.